The Datsun brand dates back to the earliest days of Japanese car building. Datsun evolved to become an automaker recognized as Durable, Attractive and Trustworthy. More than 20 million Datsun vehicles were sold in 190 countries during its more than 50-year run. A brand supported and loved by many worldwide, this is the spirit the new Datsun brings to young risers.

The return of Datsun didn't start with what cars to launch, but with the people, the Young Risers living in high-growth markets. They are ahead of the curve, waiting for that one chance that will propel their careers and futures. For the young risers, mobility is both physical and social access to opportunities. They deserve nothing but a brand of their own. That's why Datsun is returning and rising as the badge for the risers.

The Datsun Way is about a rewarding and enjoyable relationship for risers starting from purchase on through the ownership experience. Datsun is about producing a locally built, relevant brand, drawing from the company’s global technological know-how and expertise in engineering and styling – going global to glocal!

Datsun in partnership with WesBank provides you with expertise to assist you with all your finance and insurance products through its finance division called Datsun Financial Solutions.